The hottest printing industry in China has been in

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China's printing industry has entered the WTO for three years, and it has entered its fourth year. According to the agreement on China's accession to the WTO, from January 1st, 2005, within the next two years, nearly 20 industries promised by China, including retail, automobile, foreign trade, agriculture, telecommunications, insurance, construction, tourism, transportation, basic telecommunications, will be opened. China has entered the "post WTO transition period"

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opening up and reform are the two major themes of China's accession to the WTO. At that time, China's commitment to join the WTO followed the principle of gradual opening-up, and the liberalization of most industries was fulfilled within three or five years. On December 11th, 2004, China's accession to the WTO marked a milestone in the "three-year transition period" - all existing non-tariff protection measures will be gradually reduced until they are completely abolished, and domestic enterprises will face more fierce competition

in recent years, PE is often added to the modification of PP. among the 20 open fields, the distribution field directly related to printing is the one below the editing and printing industrial chain. According to the commitment given by China: within one year after China's accession to the WTO, retail sales of books, newspapers and magazines will be opened; Within 3 years, open the wholesale service of the above products. At the end of 2001, almost at the same time as China's accession to the WTO, the State Council issued the revised "Regulations on the administration of publishing", and the reform of the publishing industry has taken a key step. According to the regulation, the General Administration of publication has successively promulgated the measures for the administration of foreign-invested book, newspaper and periodical distribution enterprises and the provisions on the administration of the publication market, and the distribution market of Chinese books, newspapers and periodicals has been officially opened to the outside world. The issuance of the latter, the regulations on the administration of the publication market, has also been hailed by the publishing industry as a sign that China's publication industry has entered the era of full opening up. In 2002, Hong Kong Pan China group and the Earth Distribution Center under the people jointly established a large number of countries. All relief forces are still working hard to search and rescue Chinese media companies, becoming the first foreign-funded enterprise to enter the mainland book and newspaper distribution market

with the acceleration of the pace, at the end of 2003, the wholesale market of books, newspapers and periodicals was opened in advance. Six months later, Shandong century Tianhong Book Industry Co., Ltd. was authorized with the "domestic general distribution right of publications" and the "national chain operation license", which can be regarded as a landmark event in the reform of China's book and newspaper distribution market - China's first time to grant these two rights to private enterprises at the same time

at present, 11 foreign-invested publication retail enterprises have been approved to set up in the mainland; Although there is no specific statistical data on the private sector, a survey shows that most of the more than 20 private book industry enterprises with a business scale of more than 100 million yuan in the mainland are also engaged in book publishing planning and distribution

"China's accession to the WTO has promoted the opening and industrialization of the media", industry insiders commented that because the government hopes to promote the industrialization of the cultural industry through its accession to the WTO, the actual openness of the media industry is much deeper than the WTO commitment

in fact, after carefully reading the speech made by the relevant person in charge of the General Administration of trade and economic cooperation shortly after China's accession to the WTO, we may have more experience: five years later, the investment field, direction, quantity and region of the distribution market will be completely liberalized without restrictions. This not only indicates a direction, but also may be regarded as another interpretation version of "accelerating the opening of the distribution market of books and newspapers"

however, because publishing and related fields involve ideology, the government is obviously very cautious in the degree of openness and choice. For example, in terms of copyright trade and publishing, according to the regulations on the administration of publishing and the catalogue for the guidance of foreign investment industries, China's current policy still advocates copyright trade and cooperative publishing, and foreign capital has not been allowed to enter. The import of publications is also operated by "publication import business units approved by the state, and other units and individuals are not allowed to operate". At present, there are only 38 approved publication import and export companies, including China National Book Import and Export Corporation

the printing industry actively joins the WTO

different from the "forced" opening of the distribution link, the printing industry is more actively welcoming the entry into the WTO

In August, 2001, on the eve of China's accession to the WTO, the State Council issued the revised "Regulations on the administration of printing industry", the most striking place in which is "to allow the establishment of Sino foreign joint ventures and cooperative printing enterprises, and to allow the establishment of foreign-funded enterprises engaged in the printing business of packaging and decoration printing". This not only means that the wholly foreign-owned packaging and printing enterprises can finally become a member of China's printing industry in a legal capacity, but also shows the open attitude of the Chinese government

The regulation received positive feedback from private capital soon after its introduction, which triggered a new round of foreign investment boom. According to official data, in the second year after the promulgation of the regulations, more than 70 foreign-funded enterprises applying for establishment in the country passed the examination and approval, with a cumulative investment of nearly $500million and a maximum investment of nearly $100million

Three months later, that is, on January 29, 2002, the General Administration of publication and the Ministry of foreign trade and Economic Cooperation issued the Interim Provisions on the establishment of foreign funded printing enterprises, which refined and supplemented the aspects involved in the regulations on the administration of printing industry

while increasing the opening-up of the printing industry, the competent authorities have also strengthened supervision, and the supervision of the printing industry is becoming increasingly strict. Its specific performance is as follows: more and more laws and regulations have been issued, and the limited scope has become more and more specific. In addition to the above two laws and regulations, the General Administration has also successively introduced a series of regulations, such as the Interim Provisions on the qualifications of printing operators (Order No. 15 of the General Administration), the measures for the administration of the printing of housing ownership certificates, and the provisions on the administration of printed matter printing, which have made specific provisions on the operating conditions and printing conditions of various printing enterprises

at the same time, "in order to significantly change the low-level repeated construction of the printing industry and promote its healthy and orderly development", in conjunction with the implementation of the qualification conditions, the General Administration for Industry and commerce, the General Administration of quality supervision, inspection and quarantine, and the "anti pornography Office" jointly issued a notice on the "plan for rectification within a time limit for printing units that do not meet the qualification conditions" in early 2003, Led by the development plan of Shandong Province's high-end chemical industry, La opened the prelude to the rectification action within a time limit in the printing industry. The regulatory authorities will rectify more than 10000 enterprises with unqualified qualifications nationwide. The rectification period is February 2003: from July to December 30, 2004 when the tensile test is conducted

in addition to the frequent introduction of relevant laws and regulations, the competent departments have adjusted the relevant administrative examination and approval projects, cancelled and delegated some administrative examination and approval powers, and simplified the examination and approval procedures, which have become another highlight of the printing industry in the past three years since its accession to the WTO. First, the Ministry of public security canceled the "license for the establishment of special industries for printing enterprises" and the "license for individuals to engage in special industries for printing activities", then the General Administration of publication canceled the "examination and approval of designated enterprises for two-level book and periodical printing", the General Administration for industry and Commerce canceled the "examination and approval of trademark printing units", and then the Ministry of land and resources canceled the "authorization for the printing of land certificates". In 2004, In addition, the General Administration has delegated the approval for the establishment of Sino foreign joint venture and cooperative printing enterprises and wholly foreign-owned packaging and decoration printing enterprises. This reform schedule clearly reflects the reform context of the administrative examination and approval system of the printing industry: decentralization projects are increasing

"the principle we follow is to pay more attention to services, rely on macro and indirect management means, rely on market regulation and self-discipline of social organizations", the reply of the spokesman of the General Administration of the people's Republic of China on a public occasion is enough to show the future regulatory thinking of the competent Department of the printing industry: get out of micro management, and do something or not

source: Printing Manager of keyin media

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