The hottest packaging enterprises want to share th

2022-08-09
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Packaging enterprises want to share the big cake of the liquid food industry. These risks must be known

release date: Source: packaging zone editor: Yu Jia browse times: 2605 copyright and disclaimer

core tip: in recent years, the liquid food industry has developed rapidly, attracting more and more enterprises' entry and attention. The matching liquid food carton packaging has naturally become a huge cake in the eyes of the majority of packaging enterprises. So, while this market has bright prospects and high profit margins, what risks and forbidden areas do it still have

[China Packaging News] in recent years, the liquid food industry has developed rapidly, attracting more and more enterprises' entry and attention. The matching liquid food carton packaging has naturally become a huge cake in the eyes of the majority of packaging enterprises. So, while this market has bright prospects and high profit margins, what risks and forbidden areas do it still have

risks and forbidden zones in the liquid food industry

1. High threshold of equipment access:

at this stage, the main production equipment of many large domestic food enterprises are from Tetra Pak, SIG and other multinational enterprises, which have very prominent advantages in product quality, technical strength, financial strength, after-sales service and market operation

many domestic food enterprises usually rely on these foreign suppliers in equipment procurement, spare parts supply and maintenance services. In order to ensure the normal and stable production and reduce business risks, at this stage, it is generally rare to easily change the existing equipment and packaging suppliers

for packaging and printing enterprises who want to enter this field, equipment allocation is a high-risk threshold, because once the enterprise invests a large amount of money into this field, the business will be locked in a single form of packaging consumables throughout the life of the equipment. This is not a problem when the business is good and the orders are sufficient. But once the situation turns or changes, it is likely to be a fatal blow to the enterprise

at the same time, if printing enterprises want to intervene in the production of liquid food cartons, they usually have to test the machine. What is the most important? It is necessary to introduce world-class printing machines, film laminating machines, heat sealing and pasting machines and supporting equipment, establish sealed purification and disinfection workshops, standardized clean workshops and microbiology laboratories, produce in strict accordance with the food safety quality management system, and provide customers with a full range of technical services such as product design, corresponding equipment maintenance, and parts supply

2. Less material supply:

at present, the production of paper-based composites for liquid food packaging has not formed a complete industrial chain in China, such as the paper, heat seal or pressure strip used in the production of Tetra Pak bricks. Although some domestic enterprises are trying to produce, there are still great defects in quality. Paper and heat seals or laminations are the raw materials and supporting materials that Tetra Pak has focused on blocking. It is difficult for domestic printing enterprises to buy paper from the paper suppliers that supply Tetra Pak. Indentation punching machine is an indispensable equipment for the production of Tetra Pak bricks. The indentation punching parts produced by domestic machinery manufacturing enterprises are not very mature

3. Technical constraints:

technical constraints are mainly reflected in two aspects. The first is the carton manufacturing technology. The cartons used in liquid food have high requirements in printing, compounding, molding, paper, ink, adhesives and other aspects. They need to be equipped with excellent and professional equipment, and have professional technical strength and production experience. At present, very few enterprises in China can reach this level. Secondly, some foreign suppliers have set up many high barriers on their filling equipment and supporting packaging materials. For example, when the packaging lithium titanate of many domestic manufacturers is used as the cathode material, the material is developed and produced for Tetra Pak's packaging line, and the quality has been very excellent, but it is not feasible to change the course. On the one hand, Tetra Pak requires its customers in the contract not to choose the packaging materials of other companies within the agreed period of the contract; On the other hand, Tetra Pak's paper materials are equipped with an identification code. The computer on Tetra Pak's filling machine can only work by identifying this identification code. If Tetra Pak's customers choose other packaging materials, the equipment will not be compatible with production

4. High pressure on price proportion:

facing the rise of manufacturing costs and the frenzy of price reduction in the market, the costs of Tetra Pak, Kangmei bag and roof bag are obviously much higher than those of plastic bottles, plastic bags and glass bottles. According to insiders, at present, the average profit margin of the dairy industry is only about 10%. The profit margin of liquid milk is lower, about 3% to 5%, due to the cost of advertising, packaging materials, sales, etc. among them, pure milk with the largest sales volume has the lowest profit, and a considerable number of dairy enterprises do not make money on white milk at all

in order to reduce costs, many dairy and 164 synthetic resin lotion sand wall architectural coating and beverage enterprises have transferred the rising costs to packaging material suppliers. Whether we want market share or reasonable profits is a great test and choice for packaging and printing enterprises. Sometimes printing enterprises don't even have the opportunity to choose, because in order to reduce costs, liquid food enterprises will either choose composite cartons with equivalent quality but lower quotation, or simply give up composite carton packaging and choose other more economical packaging. For example, in the beverage field, PET packaging has developed relatively mature, and the comprehensive cost is much lower than carton packaging, so many enterprises choose PET packaging

for printing enterprises, it is necessary to continuously reduce packaging costs, improve service levels and the preservation and packaging technology of dairy products and beverages, help food enterprises extend shelf life, break through the limitation of preservation radius, and form a unified market. In addition, enterprises also need to consider the impact of national macro policies, fluctuations in raw material prices, rising logistics costs, shortage of technical personnel, mergers and acquisitions of the dairy industry and other changing factors

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