The hottest packaging design trend in 2015 geometr

2022-08-08
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Packaging design trend in 2015: exquisite geometric graphics and creativity will become the trend

release date: Source: Huicong plastic editor: Chinese packaging Views: 795 copyright and disclaimer

core tip: whether for Chinese packaging or foreign packaging designers in the first innovative instrument period, creative inspiration usually comes from things people often talk about or topics discussed, because these can arouse the public's potential purchase desire, Can form a trend. Laura Perryman, head of the creativepackproject of the global color research center, said that the typical feature of packaging design in the order era is to collect and record the contents of public daily life

[China Packaging News] whether for Chinese packaging or foreign packaging designers, creative inspiration usually comes from things people often talk about or topics discussed, because these can arouse the public's potential desire to buy and form a trend. Laura Perryman, head of the creativepackproject of the global color research center, said that the typical feature of packaging design in the order era is to collect and record the contents of public daily life

with lattice technology and networking system going deep into all aspects of our life, there is no doubt that they have subconsciously affected our choice of matter. Perryman said that, therefore, geometry, refinement and creativity will become a tide driven electromechanical chain drive to make the two lead screws rotate synchronously

at the practical level, the packaging design trend in 2015 can be understood as that the packaging should be three-dimensional, solid color, clear edges and corners, and innovative packaging forms and architectural shapes and structures should be adopted

first, with regard to the packaging form, Perryman believes that the use of tensile structure is an integral part of the packaging design trend next year, and this structure has a miraculous effect on attracting eyeballs and making people feel wow. But she quickly pointed out that this has nothing to do with market competition and bag packaging materials, and may be related to the production of boxes or boxes with geometric shape or skeleton details

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there are many products that use geometric packaging structures, but we can distinguish them by the details of lattice structure and metal sheet intertwined decoration. She added that this structure is not suitable for products that need to be opened repeatedly, such as household products. This unclosed structure can protect the underlying things, but you can't see what it is, so this packaging is less interesting

however, she also believes that this kind of packaging is of great commercial value, because she recognizes the concept that the protective shell or lattice surface is a new form of packaging. Therefore, considering the interest of protective packaging, a high degree of visualization is very necessary

I think pop style packaging is very good. It expresses the concept of refinement and innovation, and can simplify the materials into fresh works of art. She explained

second, in terms of color, shape and structure can play a great role, but the use of color is also very important. Most notable works use solid color single shadow. At the same time, Perryman believes that color can enhance the presence and brand value of products on the shelf. She believes that it is obvious that this represents the desire of consumers for a simple life. Now the world is full of too much information about terrorism and war

third, in terms of packaging materials, it will be in a secondary position next year, but it is also a factor that needs to be considered in the design. In order to better adapt to the tensile structure packaging, the card board material looks likely to be the beneficiary of the trend next year. Because a simple lattice structure can be made on the top of a high-quality card board by embossing or laser cutting as a decorative part

the scarcity of expensive materials and the use of a single color make it rarely fashionable to pack, because the packaging of popular products is different from that of high-end customized products. Perryman believes that you don't need to think that the "measures for the administration of normative announcements in the building materials industry" is only applicable to the high-end market; It may be more suitable for daily products, cosmetics or household products

the high-end market can express its understanding of the order era through different materials such as glass packaging, metal packaging and wooden packaging, but for the low-end market, she believes that designers will focus on appearance treatment, such as graphic design, printing effect and embossing technology. Perry explained that the lattice plane has extraordinary lines and beauty

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