The hottest packaging design is constantly trying

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Packaging design continues to try and explore

of course, in many packaging designs with no color as the main body, they are often interspersed with some colors with high purity. On the one hand, their presentation forms a certain contrast effect with no color, on the other hand, it is to foil the main color. The interaction between five colors and colors is undoubtedly a very important means to enrich the color effect of closed-loop control and constant stress loading commodity packaging

packaging design lies in continuous attempt and exploration. In pursuit of the beautiful feelings of human life, color is of great value. Its influence on our expression of thoughts, interests and hobbies is the most direct and important. Grasping color, feeling design, creating beautiful packaging and enriching our life are what we need in this era. The packaging without color design is like a trace of tranquility in the noise of the world. Its elegance, simplicity and calmness make people aftertaste another refreshing and elegant fragrance after enjoying sour, sweet, bitter, spicy and salty. Their indisputable attribute characteristics will exude eternal charm in the packaging design

health food packaging design should change with the development of the market

how to better realize communication in health food packaging, the key points are:

pour out human emotional care

interactive personalized marketing has gradually become the mainstream mode of marketing, and personalized consumption puts forward higher requirements for health food packaging design. In today's highly homogeneous products, the packaging of products also has the phenomenon of isomorphism. Reliable and cheap imitation of electrical 1 Mechanical converter is adopted, and computer software is used to collect the physical quantities of the experimental process in real time. The health food packaging that consumers pay attention to is not a picture or fancy, but to see whether the packaging reflects the respect for human feelings, whether it has affinity, and whether it reflects the taste and lifestyle of the target group in the design. Those pleasing to the eye and high-grade packaging are naturally favored. From this point of view, health food packaging actually undertakes the psychological treatment. It should reduce the psychological pressure of consumers and achieve the effect of swallowing. This requires designers to go deep into life and pay attention to the grasp of human nature when designing packaging

fully display the characteristics of packaging media

health food packaging information is targeted and durable. Strong expressiveness, high reliability and excellent realization of the consistency between energy supply and people's needs, which should be fully utilized. However, the packaging itself also has many shortcomings, such as poor flexibility, less information, slow transmission speed and so on. Therefore, comprehensive consideration and ingenious trade-offs should be made in the process of food packaging design. In order to make the final step of communication with specific groups in packaging, we must consider these characteristics that are different from other media, so as to explore the communication role of packaging as a media to a greater extent

eliminate ambiguous areas

in fact, the concept of competition among enterprises has changed to the competition of the overall image of the enterprise. The introduction of CI inevitably requires that the enterprise image can be expressed through packaging design. As a unique identification symbol, packaging can do this

with the gradual marketization of health food, many forms of health food seem too old, and have become an obstacle to communication with consumers. More new styles should be used for reference. For example, printing the brand logo of the enterprise on a transparent plastic bag is all the outer packaging of a French perfume. This kind of packaging conveys the real connotation to consumers, and this brand connotation also drives the sales of products of similar brands. Health food packaging does not need to copy these practices, but it is necessary to introduce this concept

in fact, the expression of corporate image through packaging design is not only conducive to the spread of corporate image, but also reduces the expenditure of enterprises in advertising. More importantly, it strengthens consumers' recognition of society and its brand, thus realizing in-depth communication

have the ability of global recognition

with the acceleration of the process of international trade integration, the packaging design of health food is required to reach the international level as far as possible and have the ability of global recognition. However, packaging design cannot be globalized for the sake of globalization. Any packaging design has its inseparable national traditional cultural background. Only the national is the world, the packaging will be different only with local color, and it will be full of visual impact on counters and shelves. There are different views on how the packaging reflects the national style in theory and practice, but as long as we understand that its fundamental purpose is to better communicate with more consumers, we will not lose direction in the process of packaging design

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