When purchasing packaging equipment, we must pay attention to "three Taboos" and achieve "four comparisons"
the development and growth of enterprises must be accompanied by the improvement of hardware equipment level, while domestic packaging equipment is still difficult to match the foreign technical level, so purchasing foreign packaging equipment has become the choice of enterprises, and the misunderstanding of purchasing domestic and foreign packaging equipment should pay attention to "three Taboos" and achieve "four comparisons"
purchasing first-class equipment at home and abroad, especially packaging equipment, to improve the quality, taste, image and selling points of enterprise products, and to gather competitive advantages and lead the trend of product packaging market to seize market opportunities has been increasingly adopted by powerful enterprises that should adjust or clean their products. Without first-class hardware equipment and first-class management, it is impossible to produce first-class quality products. How to introduce a complete set of foreign fully automatic central control production lines for liquid milk, yogurt, milk powder, etc. in China's dairy industry, we have accumulated and summarized some experience in purchasing equipment at home and abroad in our long-term work practice, and are willing to share it with colleagues in the industry
1. Be cautious in purchasing. Pay attention to three taboos in purchasing packaging equipment at home and abroad.
(1) avoid talking about the price before determining the function.
the purpose of introducing foreign packaging equipment is to improve the market competitiveness of enterprise products. Therefore, it is necessary to clarify the functions of the imported packaging equipment, the principle of realizing these functions and the hardware equipment controlling these functions, It shall be implemented one by one in the technical terms of the contract and taken as an integral part of the contract. This part will serve as an important document for equipment arrival acceptance, acceptance after commissioning, warranty service, equipment maintenance and spare parts ordering, and accompany the complete life process of the equipment. It is very necessary to understand the single quotation and warranty period of functional components, which will serve as the main reference and basis for enterprises to purchase spare parts in the future. In particular, the quotation, warranty period and supply period of unit components manufactured by packaging equipment manufacturers must be written into the relevant terms of the contract for future inspection. Only when the functions of the equipment first meet the purpose of introduction, can we talk about the actual value of the price. If we achieve the purchase price target at the expense of functions, it is a taboo to purchase equipment
(II). Do not follow the same path.
conduct in-depth technical exchanges with similar suppliers as much as possible to understand and master the advantages and disadvantages of different suppliers, especially the technical equipment level and uniqueness of the equipment. Make full use of the uniqueness among suppliers and the uncertainty of manufacturing equipment selection, so as to intensify the competition among suppliers. Finally, through this competition, you can purchase the expected equipment performance and pay the relatively reasonable equipment price, so as to achieve the goal of optimal price performance ratio
(III) do not try to keep the price down in order to be cheap
no matter what kind of nature or type of packaging enterprises at home and abroad, no one will lose money to sell you the packaging equipment. If you lower the price, the higher the proportion of low-cost parts and materials they choose in the process of manufacturing equipment. This is the reason why the saying "buy without sell" is included. The most important thing for our enterprises to introduce foreign packaging equipment is its technical equipment level and stable operation quality. If these two objectives are not achieved, it is not as good as selecting the best domestic equipment to introduce foreign packaging equipment
for example, the domestic market has experienced 107 years of development and innovation. The technical equipment and operation stability of the fully automatic control model produced by Hangzhou Central Asia (12000 cups/market investigation and the number of FMCG enterprises adopting in mold labeling packaging technology has been more than a few hours) have approached the advanced level of foreign countries. For dairy enterprises of regional market sales type, the price performance ratio of purchasing this model is relatively good, If a small and medium-sized enterprise or a newly established dairy enterprise chooses the product packaging type of plastic lianbei, there is no need to introduce it at all, and it can also avoid the pain of introduction and negotiation. When purchasing packaging equipment at home and abroad, price reduction is not the first priority of negotiation
II. When purchasing packaging equipment at home and abroad, four comparisons should be made
(I) comparison of equipment operation cost
the operation cost of packaging equipment, including: energy consumption (water, electricity, steam, compressed air, etc.), the number and quality requirements of operators, the price and replacement frequency of spare parts and vulnerable parts, the cost of after-sales service engineers, the service life and depreciation rate of equipment, etc. Today, with the fierce competition in the dairy market, the cost competitive advantage has emerged. Because of the convergence of marketing costs, the level of production and manufacturing costs may determine the life of the enterprise. Therefore, when purchasing equipment, we must compare the level of operating costs, and make a comprehensive balance with the purchasing costs, which is really responsible for the development and survival of the enterprise
(II) after sales service satisfaction
since packaging equipment is generally the final production process of products, the failure rate, downtime rate and timeliness of maintenance of packaging equipment directly affect the market supply and reputation of enterprise products, directly affect the manufacturing cost of products and the economic benefits of enterprises, so the impact of after-sales service on equipment operation cannot be ignored when purchasing domestic and foreign equipment, Try to choose suppliers (or agents) with good after-sales service. Buying equipment is a one-time expense, while after-sales service is a daily expense. When purchasing packaging equipment at home and abroad, many dairy enterprises are most concerned about the cost of equipment, and rarely discuss and calculate the cost of after-sales service, which is a common omission in equipment procurement of dairy enterprises at present
(III) function satisfaction degree
what are the equipment functions you most want to achieve, what are the priorities of these functions, and which supplier provides the equipment that best meets your requirements for functions, that is, compare the equipment supplier's compliance degree. The higher the compliance degree, the more you buy the product you most want to buy. The functions are not the more the better, but the better to meet the actual use requirements. Some functions, especially some or certain functions of imported equipment, may not be used at all or only in case of emergency from the equipment being put into use to the equipment being retired. In fact, the function configuration of this nature can be achieved by improving the equipment operation management or the operator's mind. Such functions are optional items, and whether to configure them depends on the economic strength of the enterprise and the safety standards of the products
(IV) technical equipment grade
they are all controlled by PLC and operated by human-computer interface, but the control points and methods are very different. The operability, safety, stability, accuracy and sensitivity of the equipment will be qualitatively different. Of course, the manufacturing cost and selling price of the equipment will also be different. Only by comparing on the same technical equipment platform can we reflect the high and low prices